Sales Representatives
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James Hoffey
Director of Sales
561-608-6868 | Email James
With more than 8 years in the concrete coatings industry, including owning and operating his own pressure washing and paver sealing business, James brings firsthand understanding of what contractors and distributors need to succeed. James is passionate about building strong relationships and helping partners grow, believing that lasting success comes from trust, exceptional service, and innovative solutions.

Ryan Golub
Central Florida
863-698-0203 | Email Ryan
Ryan brings 25 years of experience in the coatings and decorative concrete industries, combining deep technical expertise and hands-on application knowledge to help contractors, distributors, and property owners achieve long-lasting, high-quality results. Passionate about education and continuous improvement, he's a trusted resource for troubleshooting complex projects and delivering practical solutions.

Jonathan Linette
Southwest Florida
561-445-4646 | Email Jonathan
Jonathan brings over 20 years of experience in the concrete sealer and coatings industry. His extensive hands-on field experience, exceptional customer support, and deep product knowledge allow him to help customers and partners find effective solutions for their projects.
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Austin Parker
Southeast Florida
954-298-0070 | Email Austin
Austin brings more than 35 years of experience in construction and restoration, having founded a successful company specializing in decorative concrete finishes, concrete restoration, and paver restoration. For the past 11 years he's been a key member of Surface Innovation, developing deep expertise in paver and natural stone restoration and earning a reputation as a trusted educator in surface restoration and specialty concrete solutions.

Jose Matute
South Texas & Louisiana
832-776-1519 | Email Jose
Jose brings 25 years of experience in the concrete coatings industry, having built a reputation for excellence, reliability, and unparalleled technical knowledge as a trusted partner to contractors, clients, and professionals alike. Defining his success by the growth of his clientele, he stays ahead of evolving installation techniques through continuous innovation, empowering distributors and contractors to thrive in a competitive market.

Bryan Armstrong
North Texas & Oklahoma
480-714-5325 | Email Bryan
Bryan is a commercial coatings specialist who entered the industry in 1999. Since then, he has focused on applicator training and field support, with particular expertise in exterior systems that provide durability and protection. His background spans contracting, sales, and technical services across commercial, residential, and industrial segments. Bryan also holds MPI (Master Painter Institute) certification. This experience gives him a well-rounded view of every project, from groundwork to final punch list.

Steve Kaser
Western North Carolina
828-545-0432 | Email Steve
I look forward to discussing how my approach can benefit the clients needs.
Steve Kaser brings a wealth of client relations experience to the surface coating industry, with a commitment to educating clients so they fully understand both the products and the industry as a whole. He takes the time to ensure clients are well-informed, believing that knowledge empowers them to better meet their own customers' needs.

Doug "DJ" Foss
South Carolina & Georgia
800-867-5309 | Email Doug
Doug Foss is the newest addition to the Surface Innovation team, and his bio is still curing — check back soon for the full coat of details. In the meantime, rest assured he's already hard at work bringing his expertise to contractors, distributors, and partners across the industry.