Representatives
Surface Innovation’s sales representatives serve customers across the United States, providing product support and technical expertise for Surfacelogix and Innovative Concrete Technology. Find your local representative below.

Austin Parker
Southeast Florida
Austin brings more than 35 years of experience in construction and restoration, having founded a successful company specializing in decorative concrete finishes, concrete restoration, and paver restoration. For the past 11 years he's been a key member of Surface Innovation, developing deep expertise in paver and natural stone restoration and earning a reputation as a trusted educator in surface restoration and specialty concrete solutions.
954-298-0070 | Email Austin

Jonathan Linette
Southwest Florida
Jonathan brings over 20 years of experience in the concrete sealer and coatings industry. His extensive hands-on field experience, exceptional customer support, and deep product knowledge allow him to help customers and partners find effective solutions for their projects.
561-445-4646 | Email Jonathan

Ryan Golub
Central Florida
Ryan brings 25 years of experience in the coatings and decorative concrete industries, combining deep technical expertise and hands-on application knowledge to help contractors, distributors, and property owners achieve long-lasting, high-quality results. Passionate about education and continuous improvement, he's a trusted resource for troubleshooting complex projects and delivering practical solutions.
863-698-0203 | Email Ryan

Doug "DJ" Foss
North Florida, South Carolina, Georgia, Alabama
DJ is passionate about helping contractors, distributors, and business owners grow. He brings over 25 years of experience in sales, business development, and customer relationship management, plus four years of hands-on work in the pressure washing, paver cleaning, and sealing industry.
800-867-5309 | Email Doug

Steve Kaser
Western North Carolina
Steve Kaser brings a wealth of client relations experience to the surface coating industry, with a commitment to educating clients so they fully understand both the products and the industry as a whole. He takes the time to ensure clients are well-informed, believing that knowledge empowers them to better meet their own customers' needs.
828-545-0432 | Email Steve

Jose Matute
South Texas, Louisiana
Jose brings 25 years of experience in the concrete coatings industry, having built a reputation for excellence, reliability, and unparalleled technical knowledge as a trusted partner to contractors, clients, and professionals alike. Defining his success by the growth of his clientele, he stays ahead of evolving installation techniques through continuous innovation, empowering distributors and contractors to thrive in a competitive market.
832-776-1519 | Email Jose

Bryan Armstrong
North Texas, Oklahoma
Bryan is a commercial coatings specialist who entered the industry in 1999. Since then, he has focused on applicator training and field support, with particular expertise in exterior systems that provide durability and protection. His background spans contracting, sales, and technical services across commercial, residential, and industrial segments. Bryan also holds MPI (Master Painter Institute) certification. This experience gives him a well-rounded view of every project, from groundwork to final punch list.
480-714-5325 | Email Bryan

James Hoffey
National New Business Development
With more than 8 years in the concrete coatings industry, including owning and operating his own pressure washing and paver sealing business, James brings firsthand understanding of what contractors and distributors need to succeed. James is passionate about building strong relationships and helping partners grow, believing that lasting success comes from trust, exceptional service, and innovative solutions.
561-608-6868 | Email James

Mark Adkins
Director of Sales
Mark is a seasoned sales leader with decades of experience in the coatings industry, having held senior roles at some of the industry's most respected organizations, including AkzoNobel/ICI Dulux, PPG Industries, and Carboline. With a proven track record of building high-performing teams, driving profitable growth, and developing the sales processes and accountability structures that sustain long-term success, he brings strategic leadership and deep channel expertise to the Surface Innovation team.
863-944-8735 | Email James